MAKE MINIS MAKE MONEY
I’ll show you how to add an extra income stream to your cake business selling my flavour-loaded mini cupcakes.
✓ What to offer, what to charge, how to sell.
✓ Full recipe library.
✓ Step-by-step plan to help you launch in 4 weeks.
Lock in the special price now. Course access granted 16 November.
Recipe Library
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Step-by-Step Plan
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Self-paced
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lifetime access
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Direct Support
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Recipe Library • Step-by-Step Plan • Self-paced • lifetime access • Direct Support •
You currently sell custom cakes, which means every order starts with a lot of back-and-forth.
Colours. Size. Themes. Design. Budget.
You quote. They change their mind. You quote again.
This is before you even get into the kitchen.
You love making cakes, but the hours don’t always match what you earn.
You want more income but taking more custom cake orders isn’t a viable option.
what if you added something simpler to your business that:
01
Uses the skills and setup you already have
My recipes are super easy to make and scale. My six-year-old daughter has been making them since she was 18 months old. This means you already know how to do this.
02
is easy to produce
My mini cupcake production process requires a lot less time, effort and equipment than cakes.
03
Has higher profit margin than cakes
Minis can bring in more revenue than cakes, from the same amount of ingredients. In my comparison, minis averaged $36.93 more than a 7-inch cake, in a third of the time.
Less time in production also means more profit for the bottom line.
04
IS EASIER TO SELL
Bite-sized, flavour-loaded minis suit all occasions, not just special ones. People can serve these minis if they’re hosting or bring them to a gathering.
You decide the flavours and box options. Customers choose how many boxes they want. You won’t need to consult, design or quote.
This is not about learning a new cake skill, which is a ‘nice to have’ in this economy.
make minis make money is a money move.
This is about giving you a chance at a simpler path to extra income.
Lock in the special price now. Course access granted 16 November.
THESE ARE MINI CUPCAKES. BUT, THEY ARE NOT THE SAME
Custom Minis
✕ To match a theme. Looks come first.
✕ Consult, design and quote.
✕ Every order is different.
✕ Hard to scale.
flavour-loaded minis
✓ To share. Eating experience comes 1st.
✓ You decide the flavours and the box.
✓ Every order comes from your menu.
✓ Easy to make, easy to sell & scale.
I'll show you how to make and sell My Flavour-loaded minis.
people want to buy these minis
This is a story I think you should hear.
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I don’t like eating regular sized cupcakes. I think they are too big. At the same time, the problem with mini cupcakes that are sold in cupcake shops everywhere is that they are just a simplified version of the regular cupcake. I think they’re boring. I think they don’t taste good.
So I made my own flavour-loaded mini cupcakes to solve that problem for myself personally. I wanted something that I would eat. The thing is, what I would eat usually means what a lot of other people want, too 😆.
I’ve been baking professionally for over 13 years now. Whenever I make my mini cupcakes, whether it be for friends or customers, I get the same reaction. People beg me for more, literally.
I’ve lost count of the number of strangers who come up to me at gatherings asking to place an order for the mini cupcakes they just tasted. When I tell them I don’t take orders, they literally either beg me or try to bribe me 😅.
So I thought, okay. If people want them this badly, let me show you how to sell them.
MAKE MINIS MAKE MONEY is new. the recipes are not.
They're the same proven DTC recipes 1000+ students already use for their cakes and cupcakes.
Here's what our students say about DTC recipes.
"There was literally a queue just to grab the last few pieces left!"
Was part of a cake fair recently where I used 5 DTC cake recipes and it was such a hit. People couldn't have enough of the cakes. Sold out 200 mini cakes.
M.A.C
"I always get comments on the flavour of my cakes."
I love all the DTC recipes. The recipe comes together so fast and they bake so beautiful and tall.
Hannah Shepherd
"Every time I make a DTC cake people are left truly impressed."
From the cake to the cupcakes, and salted caramel recipes.
Kimberley
You’ll get access to my RECIPE library:
10 DTC cupcakes bases that all use the same base ingredients: eggs, sugar, cream, self-raising flour and salt. The flavours included are Vanilla, Chocolate, Red Velvet, Caramel, Banana, Matcha, Earl Grey, Gingerbread, Coconut, Coffee.
3 frosting bases with flavouring variations for each: DTC buttercream, cream cheese buttercream and Italian Meringue.
Ganaches, salted caramel and curds for fillings.
My best-selling flavour combos and flavour pairing recommendations so you’re not starting from scratch.
I’ll also give you step-by-step guidance to be ready for launch in 4 weeks
I’ll guide you through two stages. 4 weeks is my recommended runway, but you go at your own pace.
Weeks 1 and 2
Stage 1: Preparation before production
✓ Understand the product and its customers
✓ Choose your selling route
✓ Choose your menu
✓ Costing and pricing
✓ Set up ordering, packaging and fulfilment
✓ Plan your marketing and warm up
✓ Plan for testing and feedback
Weeks 3 and 4
Stage 2: Produce, test and launch
✓ Make samples of your menu using the recipe library
✓ Gather feedback, review costs and refine
✓ Take product photos and promote your minis
✓ Get ready to launch
You'll notice we don't bake until Stage 2. That's on purpose. Your first bake isn’t just a test, it has marketing purposes.
Lock in the special price now. Course access granted 16 November.
BOX
SELL
Bake
PIPE
START NOW. NOT IN JANUARY.
IF YOU WAIT UNTIL JANUARY
JAN
Planning
FEB
Testing
MARCH
Launching. A quarter gone.
IF YOU START NOW
NOV
Plan & prepare
DEC
Test & warm up
JAN
Launch. Start the year running.
JOIN MAKE MINIS MAKE MONEY
Lock in the special price now. Course access granted 16 November.
EVERYTHING YOU GET
✓ Recipe library + flavour combos
✓ Stage 1: Preparation before production
✓ Stage 2: Produce, test and launch
✓ Video lessons + downloadable PDFs
✓ Access from Monday 16 November
✓ Direct support in the Facebook group
✓ Lifetime access
Lock in the special price now
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course access granted 16 nov
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Lock in the special price now • course access granted 16 nov •
this is for you if
✓ You already run a cake or food business and want a simpler way to add extra income.
✓ You already committed to starting a cake business and are choosing what to sell.
*You'll need an oven, a stand mixer, standard cupcake-making tools and to make sure your food business meets the requirements where you live.
** You don’t need to be good at cake decorating. These minis are about flavour, not fancy decorating. If you can bake a cupcake, you can do this.
By the end of the 4 weeks, you'll have:
1. Your selling route
Drops, set menu or catering. Whichever suits your kitchen and capacity.
2. Your menu
Built on shared bases, so production stays simple.
3. Your prices
Costed properly.
4. Ordering, sorted
How people order, how you package and how the boxes get to your customers.
5. Real feedback
From real people, before you launch. Not after.
6. Launch date set
People know your minis are coming, and you’re ready to launch.
Lock in the special price now. Course access granted 16 November.
Just a minute… this isn’t for everyone.
This course may not be right for you if:
❌ You don’t have a registered food business, and you’re not prepared to set one up.
❌ You want to make custom, themed, decorated minis.
❌ You want help starting a business from scratch: registration, kitchen setup, business plan.
❌ You’re expecting sales to just happen without doing the marketing work I recommend.
I'll give you the recipes, the plan and the support. But you'll still need to make decisions, plan, test and refine. The results depend on your willingness to take action.
FAQs
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It’s self-paced. Everything is pre-recorded, so you can watch whenever suits you. The 4 weeks is my recommended runway, but you can go at your own pace.
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Course content unlocks on Monday 16 November, 2026 AEDT. After that you have lifetime access to the materials including future updates.
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That’s exactly why it’s self-paced. Start when you’re ready. Stage 1 is all planning so it can fit around your existing orders. You choose when to launch: before Christmas, over the break, or in the new year. However, joining now takes advantage of the incredible presale price and gives you a head start for 2027.
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The mini recipes here are in TVB. Some frosting recipes are also in TVB. That's enough if you want to make some minis yourself.
However, TVB does not teach you the minis production system or how to sell them. Make Minis Make Money is specifically designed to help you launch within 4 weeks, without guesswork or doing the trial and error yourself.
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The presale price is US $199 until Friday 13 November, 10 am AEDT. After that, MAKE MINIS MAKE MONEY goes to the full price of US $345.
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You’ll need an oven, a stand-mixer, standard cupcake-making tools. Inside Make Minis Make Money, I’ll give you my recommendations for these tools if you don’t already own one.
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The written materials are in downloadable PDF form. Most of our students print these out to keep in a folder for easy access in the kitchen. The videos are not downloadable but you can access them any time via the course platform.
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Our courses are hosted on Teachable.
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US dollars. If you’d rather pay in Australian dollars, use the AUD link under the price.
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Due to the digital nature of the product, purchases are final and non-refundable. If you’re not sure whether this is right for you, email us at classes@donttellcharles.com.au and we’ll help you work it out.