Ready to build a profitable cake business but don’t want to compete with cheaper competitors?
CAKE PRICING PRO shows you how to price for profit
and attract customers who happily pay your prices.
✓ Self-paced ✓ Lifetime Access ✓ One Time Payment
• Increase Profitability
• Attract Better Customers
• Price with Confidence
If you’re already constantly:
❌ Trying to convince customers why your cakes cost what they do
❌ Being compared to cheaper competitors
❌ Working so hard for little to no profit
Then…
Raising your prices isn’t going to get you more customers.
DON’T convince THEM to value your work.
Attract the people who already do.
The reason why one customer thinks $150 is expensive while another happily spends $1,500 has little to do with maths. It’s about:
→ Positioning
→ Perceived value
→ Buyer psychology
Most cake pricing courses focus only on calculating prices. That’s just one step in the equation.
We’ll show you the 9-step framework to price your products for profitability AND attract the right customers who will happily pay those prices so you don’t have to second-guess your value ever again.
✓ Self-paced ✓ Lifetime Access ✓ One Time Payment
⭐⭐⭐⭐⭐
Mindset Transformation
THIS COURSE IS NOT FOR HOBBY Businesses.
Cake Pricing Pro was created for serious cake business owners who:
✔ Know their work is good
✔ Are not trying to be the cheapest
✔ Are exhausted from working hard for little profit
✔ Want customers who value what they sell
this is not for you if you’re looking for
✘ done-for-you spreadsheets ✘ generic calculators
✘ standard pricing formulas ✘ motivation
⭐⭐⭐⭐⭐
PRICING CONFIDENCE
what to expect when you do the work
Validation
Confirmation your pricing is not “crazy”
Confidence in premium positioning
Financial Stability
Better margins
Consistent profitability
Revenue sustainability
Better Customers
People who align with your style and value
Fewer price objections
Less draining interactions
Business Maturity
Run a business that feels strategic and professional
Say goodbye to chaos
the work
🏁 Shift limiting beliefs around money and self worth.
🏁 Identify a profitable product you enjoy making that people are already paying for.
🏁 Find your ideal customer from the people already paying you.
🏁 Differentiate yourself from your competitors.
🏁 Understand the true cost of your products.
🏁 Choose the right pricing strategy for your business.
🏁 Price for profit, not just survival.
🏁 Increase perceived value of your products so the right customers pay you willingly.
✓ Self-paced ✓ Lifetime Access ✓ One Time Payment
INSIDE CAKE PRICING PRO, YOU’LL LEARN
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Before you can confidently price your cakes, you need to understand why pricing feels so difficult in the first place. Build the mindset and foundations needed to make confident pricing decisions.
Lessons included:
✓ Developing a Positive Money Mindset
✓ Introduction to Pricing
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Stop guessing what everyone else is charging. Learn how to research your local market, analyse your competitors and make informed pricing decisions without simply copying other cake makers.
Lessons included:
✓ Market Research
✓ Competitor Analysis
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Pricing starts with knowing your numbers. Learn how to accurately calculate the true cost of every cake, including the hidden costs most cake makers forget.
Lessons included:
✓ Direct Costs
✓ Indirect Costs
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Once you know your costs, it's time to turn them into profitable prices. Learn how to build sustainable profit margins that support both your business and your life.
Lessons included:
✓ Total Costs
✓ Profit Margins
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Discover when different pricing strategies work best and how to move beyond cost-plus pricing using value-based pricing and strategic upselling.
Lessons included:
✓ Value-Based Pricing
✓ Tiered Pricing & Upselling
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Learn how to confidently communicate your prices to customers and streamline your pricing process using practical systems and tools.
Lessons included:
✓ Customer Communications
✓ Cake Pricing & Order Management App
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Continue building your confidence with real student questions, coaching call replays and practical examples based on real pricing situations.
Bonus content included:
✓ Student Case Studies & Q&A
✓ Coaching Call Replays
how you’ll learn
On-Demand Videos
Straight-to-the-point videos without unnecessary fluff or wasted time.
Detailed written materials and exercises to help you implement what you learn.
Downloadable PDFs
Ask questions in the course and get guidance directly from Thao and the student community.
Direct Support
Lifetime Access
Return to the course materials anytime you need a refresher.
⭐⭐⭐⭐⭐
CLARITY
HOW TO JUMP IN
1.
Access Cake Pricing Pro
Get instant access to all lessons and bonuses.
2.
Conduct market and competitor research, pick your profitable product and apply the right pricing strategy.
Do The Work
3.
Stop convincing people to buy
Attract customers who value your work and get paid well doing what you love.
Join CAKE PRICING PRO TODAY
Choose the option that works best for you.
BEST VALUE
one time payment
$497
Price in AUD
OR
3 Monthly Payments of
$177
Total AUD $531
Lifetime Access
〰️
Lifetime Support
〰️
Secured checkout
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Lifetime Access 〰️ Lifetime Support 〰️ Secured checkout 〰️
FAQs
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Cake Pricing Pro is a self-paced online course. You can start immediately after purchasing and work through the lessons at your own pace, whenever it suits you.
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Yes. Whether you're just starting your cake business or have been running one for years, Cake Pricing Pro gives you a structured pricing framework that helps you make confident pricing decisions.
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No. Every cake business is different. Instead of giving you a price list, Cake Pricing Pro teaches you the framework to confidently calculate and justify prices that are right for your business.
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Most definitely. Pricing calculators only tell you what to charge based on numbers. Cake Pricing Pro teaches you why you're charging it, how to communicate your prices confidently, and how to stop competing on price alone.
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That's exactly why the course starts with the fundamentals. You'll learn how to calculate your costs based on all the items we give you (inlcuding those people often don’t think of) before moving into pricing strategies and buyer psychology.
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No. Pricing is the foundation, but you'll also learn market research, competitor analysis, customer psychology, value-based pricing, profit margins and customer communication—everything needed to confidently price your cakes for profit.
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You'll receive lifetime access to the course, including any future updates and new bonuses.

