MAKE MINIS MAKE MONEY

I’ll show you how to add an extra income stream to your cake business selling my flavour-loaded mini cupcakes.

✓ Full recipe library

✓ What to offer, what to charge, how to sell

✓ Live calls and direct support to help you launch in 4 weeks.

Lock in the special price now. We start together November 13.

Recipe library • Step-by-step plan • 3 live calls • Lifetime access • Direct support •

THESE ARE BOTH MINI CUPCAKES. BUT, THEY ARE NOT THE SAME

Custom Minis

✕  To match a theme. Looks come first.

✕  Consult, design and quote.

✕  Every order is different.

✕  Hard to scale.

flavour-loaded minis

✓  To share. Eating experience comes 1st.

✓  You decide the flavours and the box.

✓  Every order comes from your menu.

✓  Easy to make, easy to sell & scale.

Flavour-loaded minis are what I'll show you how to make and sell.

WHY MINIS?

I don’t like eating regular sized cupcakes. I think they are too big. At the same time, the problem with mini cupcakes that are sold in cupcake shops everywhere is that they are just a simplified version of the regular cupcake. I think they’re boring. I think they don’t taste good. 

So I made my own flavour-loaded mini cupcakes to solve that problem for myself personally. I wanted something that I would eat. The thing is, what I would eat usually means what a lot of other people want, too 😆.

I’ve been baking professionally for over 13 years now. Whenever I make my mini cupcakes, whether it be for friends or customers, I get the same reaction. People beg me for more, literally. 

I’ve lost count of the number of strangers who come up to me at gatherings asking to place an order for the mini cupcakes they just tasted. When I tell them I don’t take orders, they literally either beg me or try to bribe me 😅.

So I thought, okay. If people want them this badly, let me show you how to sell them. 

MAKE MINIS MAKE MONEY is new. the recipes are not.

They're the same recipes 1000+ students already use for their cakes and cupcakes. And I've been making these minis for years.

Here's what our students say about the flavour.

"There was literally a queue just to grab the last few pieces left!"

Was part of a cake fair recently where I used 5 DTC cake recipes and it was such a hit. People couldn't have enough of the cakes. Sold out 200 mini cakes.

M.A.C

"I always get comments on the flavour of my cakes."

I love all the DTC recipes. The recipe comes together so fast and they bake so beautiful and tall.

Hannah Shepherd

"Every time I make a DTC cake people are left truly impressed."

From the cake to the cupcakes, and salted caramel recipes.

Kimberley

WHY MINIS?

I don’t like eating regular sized cupcakes. I think they are too big. At the same time, the problem with mini cupcakes that are sold in cupcake shops everywhere is that they are just a simplified version of the regular cupcake. I think they’re boring. I think they don’t taste good. 

So I made my own flavour-loaded mini cupcakes to solve that problem for myself personally. I wanted something that I would eat. The thing is, what I would eat usually means what a lot of other people want, too 😆.

I’ve been baking professionally for over 13 years now. Whenever I make my mini cupcakes, whether it be for friends or customers, I get the same reaction. People beg me for more, literally. 

I’ve lost count of the number of strangers who come up to me at gatherings asking to place an order for the mini cupcakes they just tasted. When I tell them I don’t take orders, they literally either beg me or try to bribe me 😅.

So I thought, okay. If people want them this badly, let me show you how to sell them. 

Here’s why my flavour-loaded minis are a smart way to add extra income to your cake business: 


01

Low skill level

My recipes are super easy to make and scale. My six-year-old daughter has been making them since she was 18 months old. This means you already know how to do this.


02

Low investment

My mini cupcake production process requires a lot less time, effort and equipment than cakes.


03

Higher profitability

Mini cupcakes can bring in more revenue than cakes, from the same amount of ingredients. Also, less time in production means more profit for the bottom line.


04

Easy to sell

Bite-sized, flavour-loaded minis suit all occasions, not just special ones. People can serve these minis if they’re hosting or bring them to a gathering.

You decide the flavours and box options. Customers choose how many boxes they want. You won’t need to consult, design or quote.

And trust me, once someone tastes one of these minis, they just sell themselves.

Lock in the Waitlist Exclusive Price now. We start together November 13.

Not just recipes, I’ll give you step-by-step guidance to start selling

✓ Understand the product and its customers

✓ Choose your menu

✓ Costing and pricing

✓ Ordering, packaging and fulfilment process

✓ Marketing strategies to launch and sell your minis

✓ Production - an extensive recipe library of cupcake bases, fillings and frostings

✓ Testing, warm up and launch checklists


This is step-by-step guidance by someone who has 13 years of experience working with cake makers, customers, cake businesses and suppliers. I know what works and I want it to work for you, too.

You won’t have to figure anything out yourself.

Just follow the plan, launch and add an extra income stream within 4 weeks.

Limited release. Joining the waitlist is the only way to guarantee your spot.